publication context
Newspaper Header
THE NEW YORK HERALD, SUNDAY, OCTOBER 3, 1920.
The New York herald. · Page seq61 · View context source ↗
Source evidence: THE NEW YORK HERALD, SUNDAY, OCTOBER 3, 1920.
Editorial context
This October 1920 advertisement from The New York Herald promotes Basy Bread as a dietary reducing ration produced by the Doctors' Essential Foods Co. of Orange, New Jersey. Rather than presenting a conventional kitchen baking recipe, the copy positions the prepared commercial bread as a three-slice daily regimen designed to accomplish weight loss without medication or strenuous exercise.
Original
REDUCE Easily, Naturally!
Three slices of BASY BREAD a day—help reduce your weight in a natural way.
Your friends must have told you about Basy Bread, now a recognized standard weight-reducing ration.
Basy Bread is not a medicine or drug, but a wholesome and delicious food—scientifically prepared.
There is no unpleasant dieting—no irksome exercises, in the Basy Bread course. Legions have reported remarkable reductions in weight with gains in strength and health.
You will be very much interested in the Basy Bread booklet, which gives reliable information on obesity and how to reduce. Write for your copy to-day. Sent in sealed, plain cover, postage prepaid.
25 Pounds—Five Weeks!
"Last year I placed an order with you for Basy Bread—I reduced twenty-five pounds in five weeks."
Reduced to Desired Weight
"Have reduced to my desired weight since taking your Basy Bread." A. B. B. Chattanooga, Tenn.
DOCTORS' ESSENTIAL FOODS CO. 21 Oakwood Ave. Orange New Jersey
BASY BREAD REGISTERED—TRADE MARK
At the source
- Publication
- The New York herald.
- Issue date
- Issue
- ed-1
- Page / locator
- seq61
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- View the original provider record ↗
Public rights statementThis material was originally published in the United States in 1920 and is believed to be in the public domain in the United States. Source: The New York herald., 1920-10-03, page seq61, via https://www.loc.gov/item/sn83045774/1920-10-03/ed-1/. Repastory is not affiliated with or endorsed by The New York herald. or its current owner. Rights may vary outside the United States.
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- Item type
- advertisement
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